Michael Grosbøl

Good design and efficient logistics

Putting the focus on finance and quality has earned MASCOT International a place amongst market leaders and Europe and most recently a prize for the man at the helm of the Mid Jutland company. The jury commented the reasons for their choices, “MASCOT is the market leader in terms of design and quality and has a clear goal to be larger. In addition, MASCOT has an efficient logistics system ensuring overnight delivery within Denmark.

Quality is the key to growth

Michael Grosbøl, as second generation of the family, has been a part of the family-owned business for 17 years and has stood at the helm for 6 years. Over these years, the company operated with an average annual growth of around 20%. Michael Grosbøl comments on the growth, 'It is simply the quality the customer wants and we can see that it has succeeded in getting customers to return again and again. We are the only ones in the industry to have our own development and quality laboratories, and it puts us at the top when it comes to quality and innovation compared to our competitors.”

Good employee relations

In 2008, MASCOT established its own raw material warehouse, quilt factory and sewing facility in Vietnam which ensures MASCOT a stable production, great quality and high delivery reliability. Michael Grosbøl also reaped great recognition for the Vietnamese facility when it was, earlier this year, named as the best Working Environment in the area. “We make sure that the conditions meet up to demands made by every European company. Good working conditions are not always seen in Vietnam,” said Michael Grosbøl when he received the award.

Focus on numbers

According to the group of organisers, the owner-managed businesses are not only one of the major business groups in Denmark, but also one of the most overlooked. These awards aim also to give focus to the challenges owner-managed businesses face today. For the same reason Michael Grosbøl is particularly pleased to receive the prize, and to focus on the success criteria that characterise a healthy business. "I'm very focused on the numbers, and we set targets constantly that the company must achieve. Besides the products, the economy must also be in focus.

Owner Manager of the Year is awarded in each of the five regions of Denmark and awards a leader who both owns and drives a business, and has demonstrated best practice in owner management.